Amanda Piro
Operating Executive (Go To Market Strategy)
Amanda Piro
Operating Executive (Go To Market Strategy)
Amanda helps search fund entrepreneurs unlock growth opportunities through customer-centric strategies and experience transformation. She partners with searchers during due diligence and post-acquisition to understand customer purchase journeys, drivers of satisfaction, and competitive dynamics to inform deal evaluation and growth strategy. Post-acquisition, she helps entrepreneurs translate these insights into actionable marketing, sales, and product strategies that boost acquisition, deepen engagement, and improve retention.
As co-founder of Cyrca Strategy, Amanda provides strategic advisory services to Fortune 500 executives, government agencies, local non-profits, and growth-stage companies. Her clients include top brands such as American Eagle, Expedia, Kaiser Permanente, Thermo Fisher Scientific, and Fortive. Previously she served as Director of Insights and Analytics for the strategy consultancy PK Global (now Concentrix Catalyst) and Head of Special Projects for Holland America Line.
Based in Seattle, Amanda's passion for the outdoors traces back to a childhood spent fishing and hiking in the Pacific Northwest and Alaska. An avid snowboarder, mountaineer, and climber, she serves on the Mountaineers Board of Directors and as VP of Branches.
“"I'm continually inspired by how searchers approach this space - with both ambition and humility, focused on building lasting value while remaining open to learning and growth. Being able to provide strategic counsel in an environment where authentic relationships matter as much as business analysis is what makes this work so energizing."