- Nikita Sunilkumar, CEO
- Trilogy Board Member
- Aaron Perrine
- Kent, WA
Crown Health is led by Nikita Sunilkumar, who acquired the company in 2020 after a 12-month search. Nikita launched her search fund, Fifth Block Capital Partners, in March 2019 and based her search in Seattle, WA. During her search, Nikita pursued multiple industries, including elder care management services, industrial/infrastructure services, and training and certification services.
Crown Health is a mobile medical practice that provides primary care for residents of senior housing communities in the Pacific Northwest. Crown Health works directly with patients at assisted living facilities, independent living facilities, and senior group homes, providing primary care, telehealth, medication management, and mobile phlebotomy, radiology and lab services.
As a regional best-in-class provider of mobile primary care to senior living facilities, Crown Health is well positioned to serve this growing demographic. Post COVID-19, Crown provided telehealth-based primary and urgent care to its patients, one of the only organizations in the region to continue providing care to senior living facilities without interruption. Trilogy was actively involved in the acquisition process, with Aaron Perrine joining the Board of Directors and TSP Operating Executives Mike Mullen and Stijn Hendrikse working in accounting and marketing roles after close.
Prior to launching her search, Nikita spent four years as a production engineer at Boeing, followed by two years as a consultant at BCG. She received her BS and MS in Engineering from the University of Southern California, and an MBA from the Kellogg School of Management at Northwestern University.
Q&A with Nikita Sunilkumar
Tell us about a challenging moment during your search – how did you persevere?
“I ran into unexpected fundraising challenges late in my diligence phase, with a mixed reaction from investors on some aspects of the thesis. It was certainly very stressful in the moment, but it forced me to retrace my steps and made me more confident to push forward. With the help of my current investor group, I drilled down into the specific concerns and feedback I had received and became more educated about the customer and the market, which in turn was great preparation for the chaos to come with COVID-19. Despite all the challenges ahead to adapt to recent changes, my conviction now about the value of the services we provide is stronger than ever.”
If you could go back and tell yourself one thing at the start of your search process, what would it be?
“Build a routine and form a strong support system now that is sustainable for the future – every part of the search and closing process is very exciting and overwhelming at times, and it’s easy to put personal needs aside to get to the next milestone. Now as a new CEO, I’ve had to re-learn how to unplug and stay balanced and productive for the long haul. Taking the time to build a routine, set realistic expectations for my team and connect with family and friends on a regular basis have collectively helped me avoid burnout.”
What’s your favorite part about operating Crown Health?
“My team and I get so many opportunities every day to help make something easier in someone’s life – whether it’s saving someone a trip to a clinic or setting up technology for them to get immediate care on video. Even when issues or concerns arise, the patients and caregivers we work with inevitably say how helpful the Crown Health service is and how much they love seeing their provider. It’s easy to stay motivated in this role when the impact is so clear.”